Stabilo

Primal has worked with STABILO for two years to raise brand awareness of its handwriting and stationery products within both consumer and teaching media. It has created compelling PR campaigns that have led to coverage in the Daily Mail, Daily Express, The Times and The Telegraph Magazine, Real People, Bliss and SHE.

Back to School 2008 campaign had a PRV of £254,000, Christmas 2008 PRV was £103,132 and Back to School 2009 PRV was £330,000.

Primal secured a slot on BBC Breakfast TV for STABILO handwriting expert Adam Brand, who communicated the company's key handwriting messages and a product placement of the hero product - the 's move easy handwriting pen.

Primal has managed three successful radio campaigns, utilising experts, internal and celebrity spokespeople to achieve coverage on major BBC regional stations and SKY News Radio.

"Primal has created campaigns for STABILO over the last two years that consistently balance coverage generating ideas with the communication of our key marketing messages that hit the right mark during our key retail periods. We have developed a strong working partnership with the team, who are proactive, creative and always on hand to help." - Caroline Buggins, Marketing Manager, STABILO