Stabilo

STABILO challenged Primal PR to create a campaign that would put children's handwriting back on the map and support STABILO's ergonomically designed pen the 's move easy.

A survey was commissioned to canvas opinion among parents and teachers about how they viewed the standard of children's handwriting in UK schools. Over two thirds of parents were worried that there wasn't enough time devoted to it in school.

Using a combination of industry experts and the compelling survey statistics a thorough media relations campaign has been kicked off incorporating consumer and parenting press, national newspapers, TV and Radio. Primal PR also managed the STABILO back to school in-store sampling activity which runs in 103 Tesco stores across the UK.

Watch Stabilo on BBC News.