The White Shirt Company
The White Shirt Company appointed Primal PR to create excitement around the British made, fine quality white shirts it produces via their website www.thewhiteshirtcompany.co.uk.
Primal PR took a two-pronged approach to achieve media interest around the brand. Firstly it profiled the creative consultant, Lola Cashman, as a supporter of the British textile industry. Primal PR then hit over 150 fashion, consumer and luxury publications with a product Look Book, showcasing the stunning shirts and their versatility.