Christy

Christy Towels is renowned for its high, quality towels, however to ensure its new bed linen range was given a media launch with a real wow factor. Primal PR came on board to create an event that would have the press attending in droves.

The Violin Factory, as seen on C4's Grand Designs, provided a magnificent backdrop to the gorgeous bedding designs. Further glamour was added through a live cooking demonstration from celebrity chef, Aldo Zilli, who devised dishes inspired by the bed linen collections. In2 created a range of eyecatching materials to distribute to press contacts. The event attracted over 50 key journalists.