Mega Designer Outlets

Mega Designer Outlets, the first outlet in Europe approached the BWP Group to help build their profile and increase awareness of their brand internationally. A comprehensive pan European communications campaign was devised and implemented to co-inside with the initial on site ground breaking. The strategy used media relations to target property, trade, retail and financial publications across Europe with Mega's key message of being the first designer outlet in Romania.

The ground breaking was marked with a short film that showcased the corporate vision for the site and a VIP press event hosted at the prestigious Diplomatic Club in Romania. Over 200 people turned up to the event including media, retailers, agents and economic development groups.