Gossard
Tasked with promoting a specific range of underwear produced to support breast cancer awareness Primal PR devised an innovative, high profile and fun publicity initiative at three of the brand's top stores.
Fronted by glamour girl Jodie Marsh, as a 'Glamour Mannequin' in store distributing leaflets about breast cancer and the fund-raising lingerie set. Signed items, such as bras and t-shirts, were then offered as prizes in post-event press and broadcast competitions.
- Achieved national and regional media coverage whilst raising £thousands for Breast Cancer Care.