Scholl

As an internationally recognised brand, Scholl required a national awareness strategy to raise the profile of its retail stores.

Primal PR were charged with the concept of National Footcare Week, a UK-wide PR campaign to promote the 'total footcare solutions' that Scholl Retail offers.

Pamper packs were sent to key national journalists while innovative, independent surveys positioned the brand with Olympic hopeful athletes. Regional and national press coverage was achieved, complemented by regional radio promotions, voucher books and promotional literature.

• 53 pieces of regional and national PR coverage were achieved with a value of £162,417
• Sales went up by 14%