Bank

Progressive multi-branded fashion retailer BANK is one of the most ambitious retailers in recent years with a rapidly expanding chain and they turned to Primal PR.

An 'experiential' campaign was devised by Primal PR to support and promote an aggressive nationwide store opening and refit programme that included key new outlets in The Trafford Centre, Manchester, and The Bull Ring, Birmingham. Unique onsite dance and fashion shows were devised to attract major public and media interest, while ex-BANK employee and now Coronation Street star Samia Smith was brought in to front the campaign.

• Sales increased by 40% following the Trafford Centre new concept launch