Dunedin Property

Vote Shrewsbury

Dunedin Property appointed Primal PR to handle its £30m redevelopment, combining Shrewsbury's two main shopping centres. Primal's guerrilla marketing got to work straight away. Working closely with Shropshire County Council and key media partners, the campaign inspired locals to come up with a name for the centre, a short list of four names were chosen. Utilising actors who formed 'Vote Parties', Primal PR lobbied the community to vote for their favourite name. The campaign was closely followed by local print and broadcast media culminating in a major sponsorship package with the Shrewsbury Flower show announcing the new centre name.

• Over 11,000 votes cast, achieving as many votes as the Liberal Democrats in the general election!
• Over 50,000 visitors were exposed to the Vote Shrewsbury campaign
• Media coverage represented a whopping 833 per cent ROI