Camille Lingerie
If you're showcasing classy undies in a busy high street you're guaranteed to turn a few heads but Primal PR took it one step further with a Living Window at chic retailer Camille Lingerie. Wives and girlfriends across Telford rejoiced as men were coaxed into the store by the live mannequins.
Not only did the windows turn heads in centre but also hit the headlines with a front page splash in the regional daily and further coverage in local mags and on radio. Targeted promotions meant a swarm of shoppers kept the tills buzzing.
- Sales up 27% against plan