Princes Quay

Princes Quay had a marketing makeover last year with a new integrated campaign by Primal PR and in2 to position it as the stylish shopping destination in Hull. A fresh, approach to product placement and features showcased the brands on offer to attract a young, fashion conscious audience.

A series of fashion focused events were organised by Primal driving footfall up by 8%. The Hull Style Awards in association with the Hull Daily Mail attracted thousands of people to watch local trend setters strut their stuff on the catwalk. This was closely followed by the Style Struck, where selected visitors won their own personal shopping experience.