Everyman

Chic boutique cinema, Everyman Cinema Club approached Primal PR and IN2 to work with them to raise awareness around their flagship venue in Hampstead. Everyman Cinema Club also wanted a publicity campaign to be built to help announce their ambitious expansion plans to roll out the innovative concept nationwide, whilst creating a global online community.

Creating vast exposure across business, leisure, property and consumer media kick started the strategy to drive awareness for the brand. Whilst our remit to operate as Brand Guardians through creating exquisite collateral including brochures, website and the development of an exclusive members club ensured total integration across the entire marketing mix. High Impact 'experiential marketing' also features highly in the strategy... we're coming to a town near you!