The Centre, Feltham
Creation of The F-Mag. The Centre, Feltham was redeveloped in 2007 and has since positioned itself as a safe, local, shopping area. The retail line up has improved and incorporates fashion, food and homewares.
To make local and secondary catchment shoppers more aware of the breadth of the retail offering, the marketing strategy hinged on 'Food, Fashion and Furnishings'. To effectively communicate this 'The F Mag' was created to advertise the retail line up, events and to seed sales via discount vouchers.
The quarterly magazine launched in April '09 and every issue includes a food, fashion and furnishings feature, showcasing products available at The Centre.