Men have no idea...

Primal PR's most recent client, The Perfume Shop made headlines this week with a survey to find out just what men really know about their partners. And it proved they know very little indeed!

The survey, commissioned by Primal, asked 2000 men five simple questions about their partner - what is their partner's birthday, bra size, natural hair colour, dress size and favourite perfume? The results showed a shocking lack of attention to detail, with high percentages of men getting the answers wrong!

With Valentine's Day next week, the media loved the story and it has so far run in The Daily Mail, The Sun, The Star and the Daily Sport as well as on multiple online sites including The Daily Telegraph, Grazia and Black Book Online. Broadcasters talking about the survey included Chris Evans on BBC Radio 2 and the team on Live from Studio Five. Further coverage is expected in the regional press.