3's a crowd! - BWP Group Scoops Property Marketing Awards 2009

BWP Group (comprising in2 and Primal PR), came away from the recent 2009 Property Marketing Awards with 3 wins firmly tucked under their belt. BWP Group beat off stiff national competition to scoop the Retail and Leisure categories and was also awarded the accolade as best Independent Marketing Agency. The awards, organised by Estates Gazette in association with The Chartered Surveyors Company, recognise innovation, creativity and the success of marketing campaigns in the commercial property industry.

Ivor Peters, Director of BWP Group says: "We're all aware of the tough conditions we're trading in right now, so it's a real treat to be recognised by our peers for the campaigns we've been producing on behalf of our clients. These awards celebrate innovation and success and we're thrilled that after fifteen years in the retail and leisure industry our work is still being acknowledged for its creativity."

BWP Group's success in the Retail category reflects campaign activity carried out for The Harlequin Shopping Centre, Watford (part of Capital Shopping Centres) called The 'Brand Union. The youth led campaign was directly targeted at 16-24 year olds to reinforce the centre's fashion forward credentials. The second win for BWP was in the Leisure category, for its work on The Gate, Newcastle's premier leisure and entertainment destination (owned by Propinvest). The campaign 'The Gate - Can't Wait' promoted the centre's bars, restaurants, casino and cinema and as a daytime and evening location. The success of the campaign saw a growth in visitor numbers from target lifestyle groups, which were previously under-represented. In 2008 BWP also won the Leisure category for its work for the iconic Everyman Cinema Club.

The triple crown for BWP was securing the best Independent Marketing Agency award recognising the success of the merger of sister agencies 'In2' and 'Primal PR' into BWP Group. The initiative dubbed 'Come Together' was commended by judges on the fact that "BWP produced a highly convincing and well evidenced account of the merger and assimilation of two organisations which led to the creation of a new marketing brand - and an increased turnover for the new agency"