BWP Group's brand strategy division handles European brief

Henderson Global Investors has recruited the strategic support of BWP's brand consultancy team to review, benchmark and develop a brand vision for four of its designer factory outlets in France, Italy, Germany and Belgium. The role of the team is to assist the fund in developing a coherent brand strategy which influences day to day marketing activity, helping secure brand differentiation and drive future growth.

Ivor Peters comments, "In these challenging times, sharp marketing practise and clear brand differentiation is key in driving retail growth. Our role is to challenge convention and define the difference."