Network Rail turns to BWP Group to increase retail awareness

Network Rail, the UK's fourth largest retail property land owner appointed BWP Group's agencies, Primal PR and in2 to develop a campaign to showcase Network Rail's retail credentials and station opportunities. The 'Retail Connections' campaign developed by in2 kicked off with a high profile event in Whitehall attracting over 200 of retail's glitterati. The event was run by Primal PR and supported by a microsite, short film and print collateral. The event's success will be repeated.

Peter Beard, Retail Marketing Manager for Network Rail comments, "The retail event worked really well for us as a business and helps us maintain our good standing with the retailer audience and ensure that we continue to assert ourselves as leaders in retail property. BWP Group helped to make this possible. Hardworking, extremely imaginative and very well organised are things that we all look for in agencies. BWP displayed all of these attributes in abundance."

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