BCSC / CEM Shopping Centre Management Conference

The prestigious BCSC/ CEM Shopping Centre Management Conference and Exhibition will take place in early Spring 2009, with retail marketing specialists the BWP Group as the supplier of all creative elements.

A key event in the shopping centre calendar, the conference will take place at the ACC in Liverpool from Monday 2nd March to Wednesday 4th March 2009, attended by some 600 delegates and 40 exhibitors. in2 will be presenting concepts to illustrate the 2009 theme: Stand Up and Be Counted. Chosen to reflect the current retail climate, the theme required a distinct, ordered and positive treatment to inspire confidence and encourage engagement within shopping centre managers across the country.

The creative will cover an email campaign, pre-event awareness collateral (sponsorship, exhibition and conference brochures), and material to be delivered at the event itself: Conference guide, brochure, dinner ticket and programme. The delivery of collateral has already begun, with the completion of the 'save the date' email, to be followed by further reminders over the next five months up until the event itself.