Core Blimey... we've done the double

Primal PR and in2, part of the BWP Group, celebrated this week after scooping two awards at the national retail property awards ceremony, the Purple Apple Awards. The awards, which were presented by the British Council of Shopping Centres, recognise and reward excellence in retail PR and marketing.

The innovative campaigns were awarded for Best Strategic/Overall Marketing Campaign for The Chimes Shopping Centre in Uxbridge for 'Join the Fashion Journey' which captured the imagination of local residents as Hector a branded VW camper travelled round the area dishing out on the spot prizes.

Primal also celebrated a further win for The Harlequin Centre, Watford in the Strategic/Overall Marketing Campaign category for 'The Retail Fairy' campaign which surprised shoppers in centre with unexpected pleasures, such as paying for their shopping or offering them a money loaded calling card.