Pole Position For Primal At Grand Prix Awards

Primal PR (part of the BWP Group) scooped one of the most prestigious prizes in the PR industry, winning the much coveted CIPR President's Grand Prix Award for its internationally acclaimed media launch of the screaming mobile phone security device Remote XT. In November 2007, Primal PR was honoured with a Gold award at the Thames and Chiltern CIPR Pride Awards for the Business and Trade category. The agency was awarded top spot for Remote XT - A Global Phenomenon. Subsequently, Primal PR was shortlisted and awarded the CIPR President's Grand Prix Award

Primal PR was awarded the CIPR President's Grand Prix Award for Business and Trade at the presentation dinner in Birmingham, which marked the end of the 2007 CIPR PRide Awards. The event was diamond themed to mark the CIPR's 60th Anniversary celebrations.

Ivor Peters, Managing Director of Primal PR, said: "The CIPR President's Grand Prix Awards illustrate the best of the public relations profession. The campaign for Remote XT was instinctive PR with tactics executed with pinpoint precision to get the right messages to the right people at the right time. We are delighted to have been recognised by our industry body for the success of this campaign."

The campaign had clearly defined, measurable objectives which were exceeded. Primal PR's campaign made a significant contribution to the success of UK start-up Remote XT and made them a global phenomena."