Live to Fly

UK kitesports brand, Flexifoil, has appointed BWP Group to promote the company on a global scale as a retail adventure sports brand. Delivering a brand vision programme combined with an integrated creative PR and marketing approach will see Flexifoil flying high on the world stage.

The new advertising & marketing campaign will be launched internationally to promote Flexifoil specifically in the USA, Europe, Australasia and South Africa. To compliment the marketing campaign delivered by in2 and supported by a full PR strategy through Primal PR. Efforts will focus on taking kiting into the mainstream media and introducing kite sports to the uninitiated.

Flexifoil has 35 years heritage in making performance kites, and their aim is to give customers the ultimate kitesports experience, through high standard design which delivers the best possible performance. The introduction of the Flexifoil clothing and accessories range and a longer term goal of a high street presence for the brand, demands a communication strategy to help it achieve its objectives.

Ivor Peters, Managing Director of Primal PR said, "We aim to position Flexifoil as a global sports apparel brand which pushes the boundaries of the adventure sports fashion sector. Our vision is to position Flexifoil as the best loved kite surf brand on the planet. In addition the growth of the recreational kite market over the last three years has been phenomenal, becoming one of the fastest growing sports in the world. We will take ownership of the sport within the mainstream media to make a transition from niche brand to household name."