What's it all about?

We all desire a sense of destiny, to know where we're headed, and why, not to mention how to get there. Your brand too has embarked on a journey, it has potential to be realised, values to live up to, expectations to exceed. This is what we call... 'Brand Destiny'. We, have dedicated ourselves, to forming, shaping and delivering your brand's destiny, whether you're a major player already on your way to global domination, or a fresh face with your sights set on carving out a niche for yourself.

Individual excellence. Collective brilliance.

BWP Group delivers Brand Destiny in many ways but primarily through its award-winning PR agency, Primal, and creative hothouse 'stroke' marketing agency, in2. Working together these two organisations deliver a compelling integrated approach, or operate independently for those who prefer a traditional single discipline approach.

And, if you haven't figured out where your brand's destiny lies... well, we can help you with that too. Our consultancy division has run countless brand workshops, a process we refer to as 'Revelation' where we get under the skin of both brand, and board, to unearth its destiny and provide you with a clarity of purpose.

A bit of history.

BWP Group was formed in 1995 by bringing together specialist marketing agency, in2, and professional PR agency, Primal, to provide a full service, independent, communications offering specialising in the retail, leisure and lifestyle sectors. The Group's directors have a unique blend of experience as both ex-retailers, and marketing and PR practitioners. Today, the group is an award-winning, Top 40, UK agency representing a £3billion retail portfolio, driving over 70million retail and leisure visits a year, equating to a consumer spend of over 8.5billion Euros.