We are BWP Group. A full service brand
and marketing agency that specialises in
retail and leisure destinations.

See our work

Our understanding of our clients’ markets enables us to guide them through business change and help them achieve their commercial goals.

We offer brand and marketing consultancy, strategy and multi-channel implementation to some of the most recognised retail and leisure destinations including IKEA, Land Securities, CBRE, and Polaroid.

Our work with IKEA landed us Experiential Campaign of the Year at The Drum Marketing Awards 2015. In 2014, we were delighted to be awarded Integrated Marketing Agency of the Year at The Drum Network Awards and named No.1 in The Drum Independent Agencies Census 2014.

How we shape brand destiny

Our approach is built around a four phase process. We start by uncovering the real commercial challenge; then we develop rational insights to form a clear single-minded proposition before creating media-neutral strategies to bring them to life.

We also offer a suite of off-the-shelf products to meet specific requirements:


Executive consultancy, research, audit and situational analysis

See what BrandSurveyor can offer you Find out more


Brand development and positioning

Explore BrandArchitect options Find out more


Campaign planning, proposition development, media planning and concept creation.

Take the next steps with BrandScaping Find out more


Ongoing delivery of your marketing activity utilising our media neutral approach.

See it all come together with BrandBuilding Find out more

Who we shape