Clerys the iconic store re-opens
We were planning in-store Christmas activity when we got the call to say that Clerys had been flooded. As a relative newbie to the team, I had no idea about the store's heritage and enormous fan base in the city. It's not something you see every day, so I raised an eyebrow when the team announced that we'd be opening a pop up for customers to come and share their memories. But oh how wrong I was and unusually, I was happy to be so.
From the minute we opened the #loveclerys doors, the response was phenomenal.
Clerys fans from as far away as New York City flocked to the store to share their stories, from meeting future husbands and wives under the clock, to buying winter coats, visiting 'Santy' and choosing school shoes. It was overwhelming. The love also spilled into our social media feeds, with customers flocking to both Twitter and Facebook to express their sadness on hearing the store had closed, which then turned to excitement on hearing it was to re-open!
With a re-opening date confirmed, we got planning.
We couldn't possibly re-open Dublin's most iconic department store without fanfare, and finally, after three months of hard work, that day came last Thursday!
We were up early to meet our suppliers; from balloon inflaters, to dancers, brand ambassadors to rickshaws, the store was a hive of activity! Shortly after 7.30, a line began to form outside the front doors, and by 10.30, you couldn't see for people.
We knew Dublin was excited, but we never could have guessed just how much. It was incredible!
When the store opened at 11, shoppers old and new flooded through the doors, hungry to see what was in store for them and they weren't disappointed. The reborn Clerys is beautiful, still embracing its much loved heritage, but with an added modern twist.
One week on, Clerys' social following is still growing and still showing love. And us? Well we're a little bit in love too. #loveclerys
Watch the re-opening video here: